Understanding Brand Perception: The Key to Building and Maintaining Business Success
DOI:
https://doi.org/10.69974/glskalp.03.03.39Keywords:
Brand, Perception, Consumer, Perception Positive, Brand ImageAbstract
This article examines the concept of brand perception and its importance in today's highly competitive business world. Brand perception is defined as the way that consumers perceive a particular brand, which can be positive, negative, or neutral. This perception is based on various factors such as brand image, reputation, and past experiences. The article highlights the significance of brand perception in influencing the success of a brand, and how companies must work towards creating and maintaining a positive brand perception. Failure to do so can have a significant negative impact on sales, customer loyalty, and overall business success. The article concludes by emphasizing the need for companies to invest in building and managing their brand perception through various strategies such as customer experience management, brand equity management, and corporate reputation management.
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