Application of Artificial Intelligence in the Context of Digital Marketing
DOI:
https://doi.org/10.69974/glskalp.01.03.59Keywords:
Artificial Intelligence, AI, Digital Marketing, Chatbots, Intelligent MarketingAbstract
Artificial Intelligence (AI) has lately been a hot issue in a range of fields, including business, medical technology, marketing and education. Through the use of technology, we may express ourselves. There are many cognitive tasks that these technologies may replicate, such as problem-solving and learning. The purpose of this study is to identify the most popular AI methods and awareness in digital marketing. To understand artificial intelligence better, a literature review was carried out. Survey data was collected from 100 people with expertise in artificial intelligence by the researchers.
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